Best For: Enterprise / Agency of Record (AOR). The "Matrix" Promise: "Total Market Saturation. We fatigue-proof your account."
Core Deliverable: 2 Distinct Concept Directions (e.g., "Live Action UGC Hybrid" vs. "High-End Motion Graphics").
The Matrix (3x3)
3 Hooks (1-2-3):
Hook 1: "Problem/Agitation"
Hook 2: "Social Proof"
Hook 3: "Visual Disruptor"
3 End Cards (A-B-C):
Offer A: "Urgency"
Offer B: "Value"
Offer C: "Trust"
Total Variations: 72 Assets (36 variations x 2 aspect ratios).
Includes: Human Voiceover option, Advanced AI Visuals, Project Management, "Performance Report" (What worked and why).
Best For: Enterprise / Agency of Record (AOR). The "Matrix" Promise: "Total Market Saturation. We fatigue-proof your account."
Core Deliverable: 2 Distinct Concept Directions (e.g., "Live Action UGC Hybrid" vs. "High-End Motion Graphics").
The Matrix (3x3)
3 Hooks (1-2-3):
Hook 1: "Problem/Agitation"
Hook 2: "Social Proof"
Hook 3: "Visual Disruptor"
3 End Cards (A-B-C):
Offer A: "Urgency"
Offer B: "Value"
Offer C: "Trust"
Total Variations: 72 Assets (36 variations x 2 aspect ratios).
Includes: Human Voiceover option, Advanced AI Visuals, Project Management, "Performance Report" (What worked and why).